Given the fact that only 29 percent of startups see the light of day 10 years after opening their doors, it’s no secret that to stay in the entrepreneurial game for the long term requires not just the individual capacity to focus, work collaboratively and take calculated risks but also the market awareness to constantly refine your product for appeal.
In other words, there are two simple questions every entrepreneur must ask that will determine one’s long-term viability to stay alive in the marketplace:
What is the problem I want to solve?
How does my product or service solve that problem?
Let’s assume you’ve already defined the problem set to solve for. The next step is a bit trickier and necessitates a detailed outline that should serve as an entrepreneurial blueprint. Here are six prerequisites for how your killer product should answer the call:
