When an entrepreneur comes up with a brilliant idea for a business, the first step is usually to spend months on intensive research. They will develop a prototype, market test it repeatedly, and hone the design until all possible bugs have been removed.
But is this the right approach? As many entrepreneurs have learned the hard way, there’s a downside to preparing for months for a business launch. In fact, there are some good reasons to forego delaying a launch in favor of opening for business as soon as possible.
